No Bull, Just Solid Firefighter Fitness and Nutrition
Our goal is to help eliminate the growing problem of heart disease and obesity within our community by providing solid firefighter fitness programs and nutrition. Portions from each sale go directly to organizations that help combat firefighter suicide and support firefighters who have developed cancer.
Percentage of Overweight Firefighters
Firefighter Deaths in 2017
Caused by Cardiac or other Medical Issues
We offer different workout programs for different fitness levels. Whether you’re looking to increase performance or starting from scratch, we’ve got you covered. Select a workout program below and learn how you can both get in the best shape of your life and give back to our firefighter community.
HERO Elite is a daily workout program designed to help firefighters take their fitness to the next level. If you are already working out and looking to step your game up, click the button below
HERO Ignite is perfect for firefighters who are either starting from scratch or have let themselves go. If you need to start at a very slow pace, click the button below and learn more